POINT OF PURCHASE TOBACCO MARKETING SURVEY

Some of the questions will need to be adapted if you are surveying people who sell tobacco products along the street, e.g. from a tray or a temporary stand. For further clarification about information you need to collect for certain questions, please see end.

Store Name:
Type of store:
Address:
Location:
Date:
Time:

1. TOBACCO PRODUCT PLACEMENT
What types of tobacco products are sold?
__ cigarettes*
__ cigarette cartons
__ cigars
__ bidis
__ rolling papers
__ smokeless tobacco
__ other
*List names and prices of top 2 international and domestic brands. List name and price of top brand for all other categories.

Are the tobacco products visible? __ Yes __ No
Are the prices visible? __ Yes __ No

Where are the tobacco products located?
If self service:
__ On counter
__ Off counter - in view
__ Off counter - not in view
__ Next to candy displays
Indicate height off ground: _______

If clerk assisted:
__ Over or behind counter of general check-out
__ Locked or in closed cabinet
__ Other: ____________


2. TOBACCO ADVERTISEMENTS & MARKETING
Does the store have brand ads or logos on functional items such as mirrors, ashtrays, trashcans, doormats, clocks, grocery baskets etc? __Yes __ No
If yes, list, count, and indicate brand of all items.

Are there other forms of tobacco advertising/logos inside the store,
e.g. posters, signs etc? __ Yes __ No
If yes, please list:


Are they:
__ only where tobacco items are displayed or sold
__ in other areas of the store as well
__ covering almost all available space
Are any tobacco ads at eye level (e.g. 3 1/2 feet or a meter high) or higher? __ Yes __ No

Does the store have any of the following types of tobacco promotions?
__multi-pack discounts
__money off coupon offers
__advertised special price offer
__free items (e.g. lighters) with purchase
__mail-in coupons or points for merchandise
__Any other type of promotion
If yes, indicate brand and please write down a detailed description.

Are there tobacco advertisements outside the store, e.g. on property,
windows, doors, roof, walls? __ Yes __ No
If yes, list all and indicate brand and approximate size.


3. ANTI-TOBACCO MESSAGES
Does the store have any counter-tobacco advertisements? __ Yes __ No
__ Government supplied
__ Industry supplied
__ Store-specific
__ Other
Describe:


OTHER RELEVANT OBSERVATIONS & INFORMATION:



-- Please fill out after finishing your survey --

METHODOLOGY:
Briefly discuss the methods you used to sample stores/vendors, and any problems or obstacles you ran into (shopkeeper resistance etc.). This information will help researchers develop an international survey tool on point of purchase tobacco marketing.

 

Return to:

Essential Action
Global Partnerships for Tobacco Control
P.O. Box 19405 ~ Washington, DC 20036
Tel: +1 202-387-8030 ~ Fax: +1 202-234-5176
Email: [email protected]
Web: http://www.essentialaction.org/tobacco

CLARIFICATION ON CERTAIN QUESTIONS
*Type of store -- Examples: Gas station, supermarket, drugstore, liquor store, newsstand, street vendor etc.
*Location of store -- Example: Is it near a school? A discotech? Anything particular about this part of town, in terms of who frequents the store, e.g. young people, wealthy people, tourists?
*Other relevant observations & information -- e.g. Was the staff suspicious? Did the staff provide any interesting information about how often company representatives come by and/or the incentives given for displaying certain tobacco advertisements? etc.