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TEENS
TAKING ON BIG TOBACCO
ALTRIA/PM SHAREHOLD MEETING ACTIVITES
April
22-24, 2003
WEDNESDAY,
APRIL 23 (WORKSHOP & RALLY IN RICHMOND)
8:45
- 8:50 Opening, welcome, day's agenda
(Essential Action)
8:50
- 9:30 Group Introductions & ice breaker activities
(Reality Check, NY)
9:30
- 10:30 What Philip Morris/Altria is Up to Around the World
(Essential Action and Reality Check, NY)
Request
a copy of the powerpoint presentation
10:30
- 11:00 Overview of 1pm Rally in Richmond
(Bob Hinkley and teens involved in planning Rally)
11:00
- 12:00 Skillbuilding workshops
- Interacting
With The Media
(Reality Check, NY)
Helpful advice learned from working with the media both in press
conference and less structured settings. This will be a hands
on session with examples presented and opportunities to practice
some new skills. Hone your media skills for the 1pm Rally!
Read the workshop handout
-
Act Out
(Reality Check, NY)
Street theatre and other forms of dramatic or musical expression
will be explored, focused on activities that can complement
rallies and protest. Some examples will be presented and then
we will create some originals that can be used during our rallies
today and tomorrow.
- Preparation
for rally
(Essential Action)
Make
posters, signs and street theatre props for the 1pm Rally!
12:00
- 3:00 Rally and Lunch in Richmond
Note: Rally starts at 1pm at the Virginia State Capitol
(Capitol Square, near Bell Tower - 9th and Bank Streets, Richmond)
3:00
- 4:00 Networking and Sharing
(Reality Check, NY)
A continuation of morning ice breaker exercise; split into small
groups, with teens from all states attending; share information
about cool campaigns have done that really target the tobacco
industry, activities at the international level, etc
4:00
- 5:00 Skillbuilding workshops
- How
to Create Your Own PSAs and Media
(Dover Youth to Youth, NH)
Participants in this workshop are taught the basics of the process
of creating original media using an 8 step approach. Program
includes pros and cons of 4 common message strategies, creative
approaches to development, and an interactive portion where
these principles can be applied. Samples of video, radio and
other media are used for examples of different approaches.
Example of Dover Youth to Youth PSA (text): Tricks,
Voicemail
- Guerilla
Marketing and Anti-Tobacco Work (Strive Media Institute,
WI)
Guerilla marketing is a low-cost, high-impact strategy to get
your message out. Hear about some creative ideas teens from
Wisconsin used to market their anti-tobacco campaign, FACT.
Learn how to create a 'zine of your own to target a nontraditional
audience.
View Zine: Front
& Back, Inside
Front & Back, Pages
2 & 5, Pages
3 & 4
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Preparation for shareholders meeting
(Essential Action)
Last minute poster and prop making for the rally outside of
Philip Morris/Altria the next morning
5:00
- 6:00 Overview of PM/Altria rally & inside scenario
(Infact; Essential Action; FACT, WI)
Discuss logistics for next day, what to expect, what to bring,
role play media interviews, interaction with shareholders/security
guards, practice chanting, etc.
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