Your Choice -- Notice the youths arms reaching upwards towards
cigarette. August 2000.
Source: Revaz Tataradze, Georgian Medical Association
Program Website -- A large-scale campaign "against the sale
of cigarettes to minors" conducted by the four biggest tobacco
companies operating in Russia, BAT Russia, JRI, Reemtsma and Philip
Morris is underway in 63 Russian largest cities.
I don't have the time! -- Each ad depicts kids involved in some
sort of extra-curricular activity (sports, singing, etc.). Nikolayev,
Source: Lisa Houston, Peace Corps Volunteer.
Morris U.S.A. wants the public to know that they want kids to understand
that smoking is not "cool."
Philip Morris "Think. Dont Smoke" book covers:
have better things to do! How many cigarette look-a-likes
can you find in this graphic? Also, note the position of the soccer
players hand and the number on his jersey.
wipe out The snowboard and the background clouds and sky
look like a lighted match.
Confidence The sun in the middle is silver and reflective
to do About what? This cover is stressful just to look at.
We wouldnt be surprised if it encouraged students to smoke.
Whos got time for mistakes? Glowing moon looks like
the end of a cigarette and the clouds and stars like smoke and ash.
Internationals website citesoutstanding youth
programs in Poland, the Dominican Republic, and Japan.
BAT's website has a similar spin. Go to http://www.bat.com.
On the left column click on "What we believe," then "About
marketing." Scroll down and click on "action programmes against
under-age smoking." The titles of the programs say it all: "It's
the Law" (Australia); "Young People Can Say No!" &
"Sell Cigarettes to Children? Not Me!" (Belgium); "I
Made My Choice" (Uzbekistan); "La Ley Manda" (Guatemala).