Question of the Month
This month we want to tap into your ideas for countering the nasty things that Big Tobacco is up to around the world.
Question: Do you have any good examples of (or ideas for!) effective counter-advertising campaigns that expose the truth about the tobacco industry and its products and/or shift public opinion in favor of a certain tobacco control measure?
In order to be as inclusive as possible, we are defining "counter-advertising" very broadly -- a theatrical piece parodying Big Tobacco performed by students and aired by local television on World No Tobacco Day, a poster hung in a medical clinic for patients to see, stickers that when placed on tobacco advertisements turn them into anti-tobacco messages, a humorous radio public service announcement...use your imagination!
We are particularly interested in:
As usual, pose this question to your partner and share your answers with Essential Action.
For some examples to get you going, please see below.
A FEW COUNTER-ADVERTISING EXAMPLES
QUE PASA, MARLBORO MAN?
(Tallahassee, FL)-- "Venga a la tierra de Marlboro," says a teacher. "Repeat after me."
"Come to Marlboro Country," the cowboys respond -- in Spanish, Mandarin Chinese and Swahili.
The mock language classes appear in a series of new Florida "truth" commercials that aim to raise awareness of tobacco industry practices abroad.
Some of the tobacco marketing practices now banned in the U.S. have continued to be used all over the world, including the mailing of promotional items to children, placing billboards near schools and advertising tobacco without warning labels. As a result, tobacco use is growing at alarming rates worldwide. The World Health Organization (WHO) estimates that tobacco use will kill 10 million people annually by 2030.
The newest "truth" advertising campaign also features a commercial set in Senegal, Africa, where Marlboro cigarette billboards were taken down during a 1998 U.S. presidential visit -- only to go right back up after the President left.*
NOTE: If you would like a copy of the new ads, please email [email protected] and indicate whether you need a PAL or VHS version
* For more information about how Philip Morris "hid" the Marlboro
Man from the U.S. President see