TITLE: Doing Tricks
CREATED BY: Madness Productions of Dover Youth to Youth
DATE: October, 1998
REVISED: 10/09/98
FORMAT: PSA (30 seconds)
TARGET: Tobacco Use

1: Sit boy..sit…[dog barks]…good boy

2: Roll over boy…come on now… roll over…Oh what a good boy! [barking]

Now give me your paw…right here boy [more barking] good boy!

3: OK boy light up…come on you can do it…light up [match strike sound]

Good Boy!…Now inhale…that a-boy…just suck it in..[inhaling sound] what..a.. good.. boy..you ..are!

4. Okayyy.. now give us your money..come on give us your money…OKay and some more money..good job!
[cash register ka ching noise]
And some more money… yeah good boy …and some more money…come on now…gimmie some more…

NARRATOR #1: Are you doing tricks for the Tobacco Industry? Think about it.

NARRATOR #2: Created and presented by Dover Youth to Youth

more counter-advertising examples