2003-2004 WORLD TOUR!
Girls (Malaysia, 2004)
has Philip Morris, aka Altria, been up to around the world in
the last year? At a youth advocacy training the day before Altrias
2004 Annual Meeting of Shareholders, speakers from around the
world took the audience on a tour...
Where is Ukraine?
Semenova, a 16-year-old youth advocate based in Ukraine, gave
a presentation on Philip Morris marketing campaigns in her
corner of the world
l-o-o-o-o-ng billboard featuring Marlboro Country
promotional flyer for the Bond Street brand, featuring a sports
sweepstakes: Win a computer, television, boombox, CDs, and other
items popular with youth: 1,
all you have to do is turn in some L&M packs and your
personal information: 1,
L&M billboards featuring young people from around the world:
L&M promotional flyer featuring young people from around the
Marlboro promo (again personal info requested): 1,
Morris, of course, wants everyone (especially legislators) to
think it is a responsible corporation, so it has launched
a youth smoking prevention program in Ukraine, featuring
the lame line Smoking? Ive got better things to do!
use the computer
on my butt while playing soccer (this image speaks for itself!)
play ping pong!
book cover featuring a Marlboro Formula 1 racing car exposes
Philip Morris true intentions!
of photos: Daria Semenova
Note: A few of the above examples are pre-2003
Dahlgren, an adult coordinator for Reality Check (USA-NY), next
took the audience to Malaysia, and presented photos taken of Marlboro
promotions around the recent Formula 1 race in Kuala Lumpur.
entryway to the Regenerate Red Zone Party, sponsored by Marlboro
at the KL Tower (3/20/04)
wheels at the Regenerate Red Zone Marlboro party
Speed Zone featuring interactive games and activities, accompanied
by the Marlboro girls at the Regenerate Red Zone Marlboro party
stand...courtesy of Marlboro
course, plenty of cigarettes available...
girls and their deadly wares: 1,
young boy branded by Marlboro
even branded the trashcans!
of photos: Katy Pezzimenti
Hatai Chitanondh, President of the Thailand Health Promotion
Institute, then told the audience told several tales about Philip
Morris activities in Thailand, including the companys
scuttle Thailands new graphic warning labels. [Photo
photo of an L&M pack of cigarettes
of photos (in order): Shawn Carney, Daria Semenova, Ken Dahlgren
is Sri Lanka?
it was on to Sri Lanka, where a photo of this
Marlboro cell phone cover was recently taken. Source of
photo: Manjari Peiris
Caleb Otto, Palau delegate to the Framework Convention on
Tobacco Control, then gave a brief account of Palaus efforts
to challenge Philip Morris marketing efforts and champion
a strong FCTC. Photo credit: Shawn Carney
Moustapha Drame, a 25-year-old youth tobacco control advocate
from Senegal, and Anna White (Essential Action) took the audience
to the Western tip of the African continent, where Philip Morris
is alive, well, and thriving.
recent Marlboro poster announcing sweepstake winners of a boombox,
billboard featuring two cowboys in Marlboro Country
Dakar storefront painted in Marlboros red and white colors
by Philip Morris
trucks are everywhere in Dakar: 1,
Senegalese youth displays Marlboro baby clothing from West Africa
Marlboro cell phone
(hmmm, didnt we see that in Sri Lanka?)
youth march by a Marlboro billboard
of photos: Shawn Carney, Anna White & Jessica Harvey
the audience traveled to Benin, where Anna White (Essential Action)
recently visited and documented Philip Morris advertising, such
children standing in front of a Marlboro cigarette stand
restaurants sponsored by Marlboro: 1,
billboard featuring the ubiquitous Marlboro Man
Bernard Dossou Dossa of Que Choisir Benin holding up Marlboro
baby clothing sold in the local market
just next door in Niger, Philip
Morris sells VISA cigarettes
in West Africa, just as in Ukraine, Philip
Morris markets its Bond Street cigarette brand. This billboard
in Sierra Leone shows Africans mingling with sophisticated-looking
people of European descent and features the slogan Everyones
Darling Bond Street, For Those Who Know. Source
of photo: Joy Spencer
to thousands of kilometers to a different part of Africa, the
audience viewed this photo that a colleague in Zimbabwe took of
young children (grade 2, about 7 years) waiting at a school bus
stop. One is wearing a Marlboro backpack. Source of photo:
on to South America, Sebastian
Cortes, a high school exchange student from Colombia, told
the audience about tobacco promotions targeting youth in his country.
Source of photo: Youth Leadership Institute
tour ended in Uruguay, where Philip Morris has been advertising
Marlboro Red Racing School with promotional flyers
featuring the Marlboro Formula 1 racing car: 1,
and again a
detailed form to fill out with your personal information!
Morris has also been heavily promoting its youth smoking
prevention program featuring store signs that say cigarettes
arent sold to minors under age 18.
of photos: Adriana Menendez
a CD copy of this powerpoint presentation, send an email to [email protected]
Marlboro = TRASH (Malaysia)
For once, an appropriate use of the corporate brand!