GLOBAL SOLIDARITY
AGAINST BIG TOBACCO



April 28-29, 2004
East Hanover, NJ

LICENSED TO KILL, INC
1st SHAREHOLDERS MTG
April 28, 2004

ALTRIA PROTEST
April 29, 2004

PRESS CONFERENCE
April 29, 2004
Licensed to Kill, Inc
We're Rich, You're Dead!

Photo credit: Youth Leadership Institute

YOUTH RALLY
OUTSIDE ALTRIA MEETING

  


While a dozen youth went inside the Altria meeting, the rest stayed outside to "greet" shareholders as they arrived at the meeting. There were two separate entrances to the meeting, so the youth broke up into 3 groups to make sure that no one going into the meeting missed them!

One group lined either side of the main entrance.

Another lined either side of the employee entrance on another road. Photos: 1, 2

The third group congregated at the corner where the two roads intersected. Photos: 1, 2

At the corner, a large, 15+ foot high Marlboro pack prop labeled "Altria Pack of Lies" was inflated.

Compared to previous years, many fewer cars entered the meeting and the response from meeting attendees was decidedly more favorable. Many people honked, waved, and slowed down to read all the signs. A few shareholders did make obscene gestures to the youth, to which the youth responded by doing "the wave" (a fun crowd activity at ballgames in the U.S.)

One of the themes of this year's demonstration was holding Altria's Directors personally responsible for the company's promotion of death and disease around the world. A few youth held a banner that said "Altria Directors: It's Time to Stop the Killing!"

Other youth held signs with photos of specific Altria board members such as this one that says "Mr Cabiallavetti How Many People Have You Killed Today?"

Here is a sampling of the many other creative posters, props, and visuals that the youth held:

Lots of press showed up, including several television crews, photographers, and newspaper reporters.

Media representatives weren't the only people documenting the demonstration. So were two mysterious men in a Ford Durango taking down the license plate numbers of cars and filming the event. It was eventually determined, with assistance from a policeman on duty, that the men were well-known detectives for the Morris County prosecutor.

More photos of the outside rally


Essential Action's Global Partnerships for Tobacco Control program links tobacco control groups in the U.S. and Canada
with groups in Asia, Africa, Latin America, and Central/Eastern Europe to monitor and resist Big Tobacco's global expansion.
For more information, visit our website